What Can Online Marketing Do For Your Small Business

When you get it going and are doing it right, there is no better way of reaching a large number of consumers than online marketing. Any method of marketing done well can be successful but finding something that is able to reach so many people yet be so cost effective is going to be a near impossible task. The problem is finding the best ways to do it.

So, what can online marketing do for you? Done correctly, it can help you get more exposure, more credibility, more customers, and ultimately, increase sales. Online marketing is more than just putting up a website and hoping for people to come and look at it. If you build it, you have to tell people about it. Driving traffic to your site is going to be key to your success. You have to find where your market goes for information about your product, or service, and get yourself on there.

The main thing is going to be getting traffic from search engines. You have to find out what search engines like and try to do things that will get you ranked well or hire a professional marketing firm to do it for you. This will be accomplished through multiple avenues of writing articles on a blog or for article directories that point people to your site, through YouTube videos, blogs, etc. There are other ways but these are going to get you the most exposure. Another thing may be using affiliate marketing. This can be done in many ways but essentially you will have people offering to market your products or services for you. Usually these people will have a good bit of knowledge about online marketing and can be very effective. You will pay these online marketing people commission or for leads that they provide you. All they do, though, is go where the people are going to look and let them know about what you are offering and providing a way to get them to you. They are a doorway to your business. The more you have, the better you are.

Online marketing will help you gain credibility. You will begin to set yourself and your business up as an authority through your website, social media, and blogs. You have to be able to provide the consumer with top quality content that will let them know that you know what you are talking about. You have to be able to connect with them, and through the blogs, social media, and YouTube videos you can accomplish that connection. The more people believing that you are credible, the more traffic you will have to your website. An increase in people clicking to your website will cause your website to climb the search engine rankings which means even more potential customers. Online marketing done correctly can set things in motion for your business. If you have a product or service that you have created and/or want to offer to the public, taking advantage of online marketing can bring huge success.

If your business needs help in expanding your online presence, we offer a full suite of digital solutions. Give us a call at 615.398.9932 or email us and we will be more than happy to answer your questions and help you and your business reach your goals.

Vincere Web Design Team

5 Reasons Why Blogging is the New Internet Marketing Tool

Blogging is a concept that started in late 90s.  It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one's opinion on the said page.  What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun.  As it continues to move forward, online advertising has tapped into the blog's potential.  Here are 5 reasons why you should use blogging as an Internet marketing tool. 

1.Blogging is simple.  The simplest way to get your piece on the net is through blogging.  No skills are necessary, an average adult can read and type, or at least click a mouse.  It's like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product.  If you have a PC and an Internet connection (who doesn't?) then you can blog and advertise.

2. Blogging is authentic.  In this day and age where advertising saturate our lives, we question the credibility of promoters' claims.  However, in blogs, real people share their real-life experiences, unscathed by paid advertising.  Reading blogs about first-hand product use is like talking to people about their first-hand experience.  You definitely want to buy a tried and tested product.

3. Blogging is free.  Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free.   Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up.  Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility.  As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs.  As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs.  As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market.  Unless you are a Hollywood star, chances are, only your Mom reads your posts.  Mom has a lot of friends, so she lets her friends know how interesting your blog site is.  But you need not depend on Mom to increase your readership base.  Look into the following ways to build your market through blogging:

-By using your e-mail.  Today, blogging is overcoming the e-mail's popularity in quickly and effectively reaching and expanding a market.  In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site.  Let them explore your site by using a short e-mail message as teaser to your blog site.  If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription.  An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite.  Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address.  Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers.  Conduct a simple survey for your readers to understand their profile and advertising preferences.  Ask consumers to give you feedback on a post, an ad link, or a trial that you shared.  In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network's network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc.  Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject.  Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today.  As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base.  Having a variety of feeds can add interest to your blog site. 

Give your business a boost by effectively using blogging as an Internet marketing tool. As always, please contact us with questions, or to get started with solutions for your small business. Whether your small business needs cheap search engine optimization, cheap social media management, or cheap web design, we provide the absolute best service in America! The only thing cheap about the services we provide is the price!

Vincere Web Design Team