3 Ways to Increase Local Search Engine Optimization for Your Small Business

Local Search Engine Optimization is necessary for your small business to be successful in the 21st century. When potential customers are searching for a product or service, 68% of them are going to click on the Top 3 results. So, if you're not ranking in the Top 3, you are missing 68% of the customers for your business. So, how do you do it?

1. List your business on local directories. The reason to do this is not only for search engine optimization, and higher rankings, but because a lot of people now rely on these directories instead of Google. These directories are Yelp, Merchant Circle, Manta, etc. There are 100s of local directories that you need to place your business. It takes time, but all good things do.

2. List your business on Google Places. The best way to have your business show up in local search results is to list your business on Google Places. It's a simple process, just head over to Google Places, and walk through the steps. Fill out your profile, and they will mail you a postcard to verify your address. Once you verify it, it will take you a couple of days before you start showing up in the results, but when you do your business will start showing up in your local searches for your business. The key is to optimize the content, and make sure to use keywords in your listing.

3. Geotag your website. Through META data, tags, kml files, and geositemaps, you can optimize your website to show up in local results based off of the location of your searcher. What this does, is places your address, latitude/longitude, and contact info in the code of your website. When a searcher within "x" miles of your business types in a search result containing your keywords, it will pop up with your business near the top as a local result.

These are tried and true ways to get your small business ranking locally. It's important, and it's necessary for your small business to be successful.

As always, feel free to contact us with any questions, comments, or concerns. We look forward to serving your small business.

Vincere Web Design Team

5 Reasons Why Blogging is the New Internet Marketing Tool

Blogging is a concept that started in late 90s.  It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one's opinion on the said page.  What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun.  As it continues to move forward, online advertising has tapped into the blog's potential.  Here are 5 reasons why you should use blogging as an Internet marketing tool. 

1.Blogging is simple.  The simplest way to get your piece on the net is through blogging.  No skills are necessary, an average adult can read and type, or at least click a mouse.  It's like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product.  If you have a PC and an Internet connection (who doesn't?) then you can blog and advertise.

2. Blogging is authentic.  In this day and age where advertising saturate our lives, we question the credibility of promoters' claims.  However, in blogs, real people share their real-life experiences, unscathed by paid advertising.  Reading blogs about first-hand product use is like talking to people about their first-hand experience.  You definitely want to buy a tried and tested product.

3. Blogging is free.  Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free.   Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up.  Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility.  As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs.  As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs.  As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market.  Unless you are a Hollywood star, chances are, only your Mom reads your posts.  Mom has a lot of friends, so she lets her friends know how interesting your blog site is.  But you need not depend on Mom to increase your readership base.  Look into the following ways to build your market through blogging:

-By using your e-mail.  Today, blogging is overcoming the e-mail's popularity in quickly and effectively reaching and expanding a market.  In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site.  Let them explore your site by using a short e-mail message as teaser to your blog site.  If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription.  An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite.  Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address.  Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers.  Conduct a simple survey for your readers to understand their profile and advertising preferences.  Ask consumers to give you feedback on a post, an ad link, or a trial that you shared.  In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network's network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc.  Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject.  Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today.  As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base.  Having a variety of feeds can add interest to your blog site. 

Give your business a boost by effectively using blogging as an Internet marketing tool. As always, please contact us with questions, or to get started with solutions for your small business. Whether your small business needs cheap search engine optimization, cheap social media management, or cheap web design, we provide the absolute best service in America! The only thing cheap about the services we provide is the price!

Vincere Web Design Team

What Can Online Marketing Do For You

When you get it going and are doing it right, there is no better way of reaching a large market of consumers than online marketing. Any method of marketing done well can be successful, but finding something that is able to reach so many people yet be so cost effective is going to be a near impossible task. The problem is finding the best way to do it.

So, what can online marketing do for you? Done correctly, it can help you get you more exposure, get you more credibility, get you more customers and, ultimately, increase sales. And as Mark Cuban says, "In small business, no sales means no company."

Online marketing is more than just putting up a website and hoping for people to come and look at it. If you build it, you have to tell people about it. Driving traffic to your site is going to be key to your success. You have to find where your market goes for information about your product or service and get yourself on there. The main thing is going to be getting traffic from search engines. You have to find out what search engines like and try to do the things that will get you ranked well.

Another thing may be using affiliate marketing. This can be done in many ways but essentially you will have people offering to market your products or services for you. Usually these people will have a good bit of knowledge about online marketing and can be very effective. You will pay these online marketing people commission or for leads that they provide you. All they do, though, is go where the people are going to look and let them know about what you are offering and providing a way to get them to you. They are a doorway to your business. The more you have, the better you are.

Online marketing will help you gain credibility. Through your website and other things that you do such as writing articles and making videos you will be setting yourself up as an authority, You have to be able to provide them with top quality content that will let them know that you are knowledgeable in the subject and business. When you are able to connect with them through blogs, articles, YouTube videos, etc. you can establish a connection with your target market. Once that connection is established, more people will know you are credible, and you will see an increase in traffic to your website. From there, it is a cause and effect scenario...an increase in people clicking to your website will cause your website to climb the search engine rankings which means even more potential customers.

Online marketing done correctly can set things in motion for your business. If you have a product or service that you have created and/or want to offer to the public, taking advantage of online marketing can bring huge success.

Online marketing can be a very time consuming task, and you have enough going on as a business owner, which is why Vincere Web Design offers these services cheaply. We have cheap social media management, cheap search engine optimization, and cheap web design to help your small business succeed in the competitive markets we live in today. And, of course, the only thing "cheap" about the services we provide is the price.

As always please don't hesitate to contact us if you have any questions, comments, or concerns!

Vincere Web Design Team

Free Report Reveals: How to Use Social Networking Websites to Promote Your Business

Social Media Management for Small Business

The goal of most business owners is to make money. This often results with the selling of a particular product or service. However, to sell that product or service business owners need to alert the general public.  Customer cannot buy a product or a service if they do not know that it exists, which is why, as a business owner, you need to advertise your business, right?

When it comes to advertising there are many business owners who literally cringe. Are you doing this now?  There is a good chance that you are because many advertising methods cost money. As a business owner you want to make money not spend it, right? Unfortunately, if you believe that all forms of advertising take money, you are sadly mistaken. Although you may have to spend money to make your business what you want it to be, there are ways to promote your business and the products or services that you sell without having to spend any money at all.

Is your curiosity peaked yet? I hope so! One of the ways that you can promote your online business, without having to spend a dime, is by using something that is readily available online. That thing is an online social networking website. A large number of internet users, in fact billions of them, belong to at least one social networking website.

When it comes to social networking, there are many individuals who think of just online friendships or online relationships. While these types of relationships are the most common, did you know that social networking is also used for businesses?  In fact, that was originally how social networking got started.  If you are a small business owner, especially one that operates an online business, there is a way that you can use social networking sites to your advantage.

Although social networking websites are traditionally focused on those that would like to make online friends or develop online relationships, there are networking sites that are designed for business owners.  These websites will not only allow you to share your business information with other business owners, but it will also allow you to develop close relationships with those that share an interest that is similar to yours. Essentially, this means that you could not only learn valuable business information, but you could also walk away with a new business partner or a new friend.

As previously mentioned, social networking websites with a focus on businesses, are a great way to promote your business. However, this does not mean that you should completely forget about the other online social networking websites, the ones that are designed to make online friendships. Although you may not learn any valuable business tips by on Facebook or Twitter, you will be able to get new customers and new customers is exactly what your business should want and need.

If you are looking to join an online community, you will need to create your own profile or profile page.  If you are planning on joining a traditional social networking website, to gain access to millions of potential new customers, you are urged to be careful when making your online webpage or profile.  One thing that internet users hate is being solicited for business. This does not mean that you cannot use social networking to your advantage; it just means that you need to be careful with how you do it.

By joining a social networking website, especially one that is popular and has a large number of members, you should be able to generate interest in your business, including the products or services that you sell.

Vincere Web Design offers a small business social media management package specifically for this need. We manage your online presence, and target your specific area and customer base to get more customers walking in the door. We also interact with and engage your online social networks with existing customers to offer a new, high-quality, 21st century customer service experience.

Contact us with any questions, comments, or concerns, and we look forward to serving you.

Vincere Web Design Team

Search Engine Optimization And Article Marketing

Search engine optimization and article marketing have to go hand in hand if you are going to have  a successful article marketing campaign. Your attention to detail and finding just the right keywords are essential, but so is learning how to use them properly. 

Search engine optimization, or SEO writing is using keywords or keyword phrases to help you gain better results and better placement in search engines. Knowing how to write well and come up with good content is incredibly important but just as important is knowing how to use keywords effectively throughout your article to get better results.

To know how to use keywords effectively in your sales efforts and article marketing campaign you must first have a firm grasp on what they are and how they are used. 

Keywords and keyword phrases are what the consumer will, or is likely to, type into a search engine as they try to find a solution to whatever problem they are facing. Whether trying to find the best television, best car, best way to stop smoking, lose weight, earn more money, find a job...most people are going to try and do some research to find out what others are saying. It is either a word or a phrase that they, the consumer, are likely to type in to find information concerning the product or service you are trying to promote.

Learning how to incorporate your keywords into your writing and article marketing efforts can be tricky. Search engine spiders scour the Internet looking for the phrases and keywords that are most likely going to match what the searcher is looking for. The more it sees that keyword or phrase in your article, the better the chances are that it will show your article as a result. 

There is a temptation, though, to overuse that keyword throughout your article which was done by many keyword stuffing their articles making them almost impossible to read. They tried manipulating the search engines by stuffing keywords in there but the search engines caught on and now penalize those who try and do this. 

What they now do is look for natural usage of not only the keywords but the language surrounding it. They will look at words that are commonly used in topics like you are writing about and will judge an article based on that. If there are too many times that a word or phrase is used it will send up a red flag and draw attention that you don't want and article marketing efforts will be hurt.

The best thing to do is to write naturally about a subject. Try to cover all the bases and help the reader make as well an infirmed opinion as possible. 

If you are wondering how much to use your keyword or keyword phrase in your writing and article marketing efforts, try to have that certain keyword or phrase used once every 100 words. This will be plenty of times for the search engines to know that you are covering the topic and will help both your readers and article marketing efforts that you have in the future.

To get the most out of search engine optimization for your small business, contact us about our SEO for Small Business Packages to free up your time and boost your revenue.

Vincere Web Design Team

Social Network Marketing Give Yourself A Boost

Social network marketing can really give your marketing efforts a big boost and help you achieve the success you want not only quicker but more efficiently. Social networks are communities online that have a mutual interest or interests. It is a “place” online where people gather to communicate  and learn about things that they have in common. It gives them the capability to interact with each other. This can be through blogs, email and instant messaging, forums and any number of online means of communication. Because of the way these networks develop, it often presents some great network marketing opportunities.

To get the most out of social network marketing potential you have to be active in the community. The people have to see you as one of them and not someone trying to use them or sell them (even though that may be exactly what you want to do). These people will often listen to each other, especially those who have been around a long time and have a solid reputation in the community. There are also those who are obviously intelligent and knowledgeable about the subject and gain a large amount of credibility because of it. If you can establish credibility you can often have your opinion carry weight.

There are some things that social network marketing can do for you. The most obvious is that it gives you a larger market if interested and potential customers. If this is all you are shooting for, though, you are missing out. There are a few ways that social network marketing can benefit you.

One thing that social network marketing does is help you with your research. It is a very cost effective means of finding out what your target market is interested in. You can find out what their true needs are, who these people are, what they are drawn to, what they look for, and pretty much anything else you could want. It is a good way to throw ideas out and see what they think about them. You can find buying behaviors and what they have bought in the past. You will be able to find out what they like and don't like and even what marketing tactics appeal to them.

Social network marketing can also help increase brand awareness. You will have to try to not sound like you are selling something. Much of the time this will turn people off. If you see a discussion going on about a certain thing that you think you have a solution for, tell them about your experiences and ask them if they have ever heard of it, Try to create product awareness and subtly provide a link to somewhere they can find more about it (your site).

The greatest thing about it, though, is that it is a very cost effective means of communicating and interacting with your target market. Most networks are free and it only takes a little bit of time to keep interacting with the members of the network once you have gotten established. From there the growth is somewhat natural. As communities grow, so does the amount of exposure you get. The more exposure you get with social network marketing, the more success you will have.

To get the most out of social network marketing, contact us about our social media management packages to free up your time and boost your revenue.

Vincere Web Design Team

Generating Revenue With Good Web Design Planning

For anything to work well, care must be taken to make firm, workable plans to execute it and the same goes for website designs. With a well thought out website design, you will be able to create a site that generates multiple streams of revenue for you. In fact, may websites turn into online wasteland because they are not well planned and do not get a single visitor. Gradually, the webmaster will not be motivated to update it anymore and it turns into wasted cyberspace. 

The crucial point of planning your site is optimizing it for revenue if you want to gain any income from the site. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. For example, you might have a "food" section, an "accommodation" section and an "entertainment" section for a tourism site. You can then write and publish relevant articles in the respective sections to attract a stream of traffic that comes looking for further information. 

When you have a broader, better-defined scope of themes for your website, you can sell space on your pages to people interested in advertising on your page. You can also earn from programs like Google's AdSense and Yahoo! Search Marketing if people surf to those themed pages and click on the ads. For this very reason, the advertisement blocks on your pages need to be relevant to the content, so a themed page fits that criteria perfectly. 

As Internet becomes more widespread, advertising on the Internet will bear more results than on magazines or offline media. Hence, start tapping in on this lucrative stream of profit right away! You also need to keep in mind how your website is appearing on mobile devices as they become more prevalent in every day web surfing and purchasing.

Don't forget to optimize your websites for better search engine results, and tie in your social media for sharing options. 

Vincere Web Design Team