The Importance of Having a Mobile Website

Just how important are mobile websites for businesses? According to a study done by Yahoo!, 52% of mobile users won’t even engage with a brand that delivers a poor mobile experience.

The number of users accessing the web on their mobile devices has dramatically increased over the years, and mobile optimization can increase sales, generate more traffic and boost customer engagement. Having a mobile website will give you a huge edge over your competitors who do not.

Mobile users are now using their phones the same way that they used to use their computers, so making the experience similar is very important. Some things to consider to make your mobile website as user friendly as possible are to make sure your site looks nice on all types of mobile devices and that it loads as quickly as possible. Most mobile users will give up if your website takes more than 5 seconds to load. Businesses should also try not to use Flash content and keep videos and photos to a minimum, as these things will tend to slow down mobile websites.

A major thing affected by whether or not your website is mobile is the shopping experience your visitors receive. A recent survey done by Google found that shoppers are more likely to buy a product or service if your site is optimized for mobile use. Also, three fourths of these people said they are more likely to return to a website in the future if the experience on their mobile device is good.

On the other hand, most people said that if they can’t find what they’re looking for because your website isn’t mobile, they would rather go to a competitor’s mobile site instead of switching to a PC to buy from your website.

A bad mobile experience can also hurt your brand. Nearly half the people surveyed said they felt frustrated and annoyed when a website wasn’t mobile friendly and that a poor mobile experience makes them less likely to engage with the business in the future.

If you’re ready to build a mobile website there are actually 2 types of sites for you to choose from: a responsive website and a completely separate mobile website. A responsive website scales down your website depending on what device the user is looking at the site on. This way no areas of your website will be hidden when being looked at a smaller device, such as a tablet or smartphone. The content on the desktop version of the site is exactly the same as you see on the mobile version. A mobile website is an entirely separate website built on a subdomain made specifically for mobile viewing. This type of website does not look exactly like the full website and may not have all the content of your desktop site, but it increases conversion (sales).

If you’re still not convinced that a mobile website is the way to go, Google also found that 1 in 5 users are influenced by a company’s mobile website, whether it be to call, visit or make a purchase. It was also found that in 2013, the number of mobile internet users will exceed the number of desktop users. The truth is that if you don’t do something to make your website accessible from mobile devices soon, you might be at risk of losing a lot of customers in the future.

To get started with your mobile site visit our site, email us, or give us a call at 615.398.9932. 

Vincere Web Design Team

Generating Revenue With Good Web Design Planning

For anything to work well, care must be taken to make firm, workable plans to execute it and the same goes for website designs. With a well thought out website design, you will be able to create a site that generates multiple streams of revenue for you. In fact, may websites turn into online wasteland because they are not well planned and do not get a single visitor. Gradually, the webmaster will not be motivated to update it anymore and it turns into wasted cyberspace. 

The crucial point of planning your site is optimizing it for revenue if you want to gain any income from the site. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. For example, you might have a "food" section, an "accommodation" section and an "entertainment" section for a tourism site. You can then write and publish relevant articles in the respective sections to attract a stream of traffic that comes looking for further information. 

When you have a broader, better-defined scope of themes for your website, you can sell space on your pages to people interested in advertising on your page. You can also earn from programs like Google's AdSense and Yahoo! Search Marketing if people surf to those themed pages and click on the ads. For this very reason, the advertisement blocks on your pages need to be relevant to the content, so a themed page fits that criteria perfectly. 

As Internet becomes more widespread, advertising on the Internet will bear more results than on magazines or offline media. Hence, start tapping in on this lucrative stream of profit right away! You also need to keep in mind how your website is appearing on mobile devices as they become more prevalent in every day web surfing and purchasing.

Don't forget to optimize your websites for better search engine results, and tie in your social media for sharing options. 

Vincere Web Design Team